Ever changing
Ever evolving

MEET YOUR T-SHAPED EXPERT

THE VISION

Following Technology
Staying Human

Born as a millennial, in my professional life I have experienced the best out of the both worlds - at the time I was in the legal profession, we did things the old way! There was no social media and "fake it until you make it" was impossible compared to the state we have today.

Still believe we should obey "the old school rules"

WHO WE ARE

Meet the Founder

Spent studying years as an academic researcher in the field of EU & international online gaming regulation. At that time I was quite serious about doing PhD. Lot changed in between.

This was pre-digital time so not so many pictures were created - instead we researched and published legal analysis a lot.

This was also the time of my first work experiences in different law offices. I will be always grateful to the lawyers who thought me how to give structure to my thoughts through the argumentation.

2003-2007

Soon the world of my forever beloved law was getting too tight - as the walls of the house we once called home - it was getting too limiting and unimaginative.

I chose to to another master program in management and real estate. This was definitely a step outside of my legal comfort zone, but it did bring me a wider outlook to the business world.

During those years I stepped into the banking and financial world, focusing on restructuring and crisis management.

Master thesis in restructuring will be shown to be a legal basis for our AI powered real estate investment startup many years after.

2014-2020

2008-2014

For a Sarajevo girl coming from quite modest background not working was never option. However, when I became mother I had all that work free time so I have decided to make space for a hobby and open a fashion blog.

This was so an uncharted territory for me so at first I enjoyed it a lot! Soon, it was clear that I was getting quite interested in the marketing and communication side of the creative industry.

The next years I have spent developing all kinds of creative skills but also doing lots of legal and marketing research in the field of influencers marketing. This became a seed for GlowhuntersMEDIA agency. First services I offered was personal branding for content creators and solopreneurs.

This was the first time I dared to think (and then dared to do it) about stepping as an entrepreneur into the creative industry.

2015-2019

Throughout all of my professional development I was always doing some form of personal professional branding - in pre-digital times that was publishing for expert magazines, in the digital time content marketing in digital media as well.

This helped me to get through the digital noise and attract clients.

It was a model which was repeatable through all of my career tracks.

So I made a business model offering it to my GlowhuntersMEDIA clients too.

In the years to come I worked exclusively with SME business owners helping them to position their expert personal branding as a part of overall company marketing funnel in order to increase brand awareness and sales.

2020-2024

As it probably happens for everybody, at some point in career all the dots start to connect and the experience we have gathered relate to each other shaping new business stories.

This happened a few years ago when I co-founded D-DARKS, an AI powered invest tech startup focusing on introducing data driven and predictive commercial real estate investing.

The master study in real estate restructuring, banking experience, law background and deep understanding of communication world came together, which allowed me to be part of the team to go after one of the most traditional and undisrupted industries.

2021 -

2021-

We are in 2024 and this merge has happened again, as we enter the new phase in GlowhuntersMEDIA scope of work.

Working with different kinds of profiles, SMEs, startups, organizations and individuals showed me that there are some basic challenges business face today, which can be summarised as the right balance between technology and humane approach in business development and business communication.

Keeping this in mind, the vision for the next ten years is to connect all the experience dots while also connecting people and great ideas which have potential to change the world we live in for the better.

Welcome to the new GlowhuntersMEDIA era connecting communication and business development services between technology development and staying human.